Each of these benefit you’d expect from Shopping Ads except:
Question: Each of these benefit you’d expect from Shopping Ads except:
- better-qualified leads
- more traffic and leads
- ease of targeting without needing keywords
- free listings
Benefits you’d expect from Shopping Ads:
Shopping ads are mostly shown on top of search results. It encounter customers that have done maximum of their exploration with targeted and clear product offering. PLAs are the only advertisements in the search results which instantly grabs the attention of the buyers. Visual appeal is vital in Google Shopping optimization, it draws attention of consumers and makes them more likely to click on a product page. These buyers when see a related product advertisement, they are more likely to open the landing page to find out more related the product and in last they make a purchase.
Each of these benefit you’d expect from Shopping Ads except: free listing
Free listing is not the benefit of shopping ads. If you’re a seller, you can use Shopping promotions to sponsor your online and local inventory, boost online store traffic or local store, and find better qualified sales and leads.
PLAs (Product Listing Ads) are becoming significant part of e-commerce and the marketing strategy of different brands.