The idea behind laptops is ease-of-use, portability and greater convenience. Taking this into account, laptops and laptop brands ensure that these devices and machines evolve to be all the more thin, lightweight and energy-efficient. The year 2020 has seen terms like ‘ultra slim’ and ‘ultra portable’ become the buzzwords in the premium laptop segment.
This segment is defined by laptops with screens that are either 14 inches or even smaller. These small laptops weigh 3 pounds or less, and they come with extended battery life which makes these laptops work-horses, surviving the entire day without being plugged in. Faster, thinner, lighter and excellent to travel with, these laptops come with a wide variety of additional features as well.
They have excellent displays and high resolution that will impress any business executive. Earlier, these kinds of laptops were termed ‘ultrabooks’, but their features were not as advanced. They had some basic elements of an ultra-light laptop but were not the same as ultra-slim or ultra-portable devices. The foundation of these models is thin, fast and long-running devices.
Considering the quality that these small laptops provide, most of them fall into a very expensive price category. For instance, the HP Spectre, one of the latest HP laptops that has been produced thus far by the company is priced at Rs. 1.21 lakh. It weighs a mere 1.1 kgs and has a 13.3-inch edge-to-edge display. It is touted to be the world’s thinnest Notebook.
Similarly, the Surface Pro produced by Microsoft is priced at Rs. 1.08 lakh and offers 11.5mm thickness, along with 12.3-inch PixelSense touchscreen display. The laptop weighs a mere 786 grams.
Why consumers are willing to pay a premium
Today, consumers are ready to pay a premium for high quality laptops. With remote work becoming the norm, corporates are starting to invest in such top quality machines, as these work-horses offer an amazing overall user experience. They have the best features, fast internal hardware systems and a lot of port options. Companies have their employees spend a significant amount of their time working on laptops, and they do not want to be the second best, even when it comes to the hardware and software they invest in, particularly if it hampers their productivity.
This segment also has cheaper alternatives, which are entry-level ultra portables used by families and kids, who use these devices for learning and entertainment. These are inexpensive and portable. But keep in mind that if you don’t do your research, you may simply get enticed by the low prices, and end up buying something that will be of poor quality and won’t last very long.
As per a study by Gartner that is dated to 2015, desktop and Notebook purchases were supposed to be at an all time high. These devices were forecasted to contribute 9.2 million units. At the same time, there was supposed to be a shipment of 829,000 high-end-ultra-mobile devices such as Windows 8 Intel x86 by Microsoft and MacBook Air by Apple.
Why such devices will remain expensive
Experts are wary of the fact that quality will be compromised if a product’s price point comes down to the consumer’s price bracket. They believe that consumers will not buy these otherwise expensive devices as they too will realize that the quality will be low if the pricing is low. They might rather end up looking for expensive devices and spend an exorbitant amount on them if their needs will be fulfilled.
A lot of these experts have emphasized on the fact that these devices will not sell to a point where they become profitable unless and until the quality stays intact, in spite of the product being affordable. There is a need for some price adjustments to a point of consumer satisfaction.
You can now purchase any one of these laptops using the Bajaj Finserv EMI Network Card. The EMI Network Card is a digital payment instrument that can be used to purchase more than a million products across 1 lakh+ stores, in more than 1,900 cities in India.