For SEO professionals, duplicate content has become a real problem. If search engines are crawling the identical content on several URLs, this thing can create lots of SEO problems. Search engines may miss the unique content on your website due to the presence of too much duplicate content. The presence of the duplicate content can also dilute the ranking of your website in the search engines. If you want to control duplication issues on your website, you will have to use the technique of canonicalization. With the help of the canonical tags, you can tell the search engines that the specific URL of your website is connected with a specific piece of content on your website. By using canonical tags, you can save your website from duplicate content issues. While using the canonical tags, you will have to keep in mind lots of things. The best practices to use canonical tags in your website are given below;
Use absolute URLs
Most of the SEO professionals use rel=” Canonical” link element as a canonical tag. John Mueller has presented his statement about this fact. According to him, it is not the best technique to use canonical tags to improve the SEO of your website. He has also recommended a structure for the use of canonical tags. According to him, the SEO professionals use the following structure for the canonical tags;
<link rel=“canonical” href=“https://website-name/sample-page-of-the-website/” />
Canonical Tags For The Home Page
Most of the websites have to face the problem of duplicate homepages. This kind of problem occurs because different people are using different URLs to link to your home page. Due to the presence of various home page URLs on the internet, your website may have to face unforeseen problems. To save your website from unexpected problems, we can use canonical tags on the template’s home page.
You Should Use Lowercase Letters In The URL
Most of the people think that lowercase letters and uppercase letters are similar. They should understand that Google recognizes lowercase letters and uppercase letters differently. You should use the lowercase letters in the URL of the web pages. Using the lowercase letters in the URLs on your server, you should also use the same lowercase letters in the canonical tags. Using the mixture of lowercase and uppercase letters, you will not only confuse the users but also search engines.
Prevent Your Website From Dynamic Canonical Tags
According to a dissertation help firm, this kind of issue occurs due to the lousy coding of your website. Different canonical tags are created for every version of the URL due to the bad coding of your website. This thing can miss the entire point of the canonical tags. In most cases, this kind of issue occurs on the eCommerce and CMS have driven websites. If your website is facing this kind of problem, you should focus on the coding of your website. By removing the possible mistakes from your website’s coding, you can get rid of this problem. After getting rid of this problem, you should create the self-referential canonical tags for each page of the website.
Use The Correct Version Of The Domain
From the SEO point of view, we can’t deny the importance of the SSL certificates on our websites. When you install an SSL certificate in your website, Google shows the padlock of the secured website in its search bar. If you are running an eCommerce website and accept payments on your website, it is a must to you. On the other hand, you don’t use it, your customers will never share their credit information with you. If you are using an SSL certificate on your website, you should be careful while creating canonical tags for your website. If you have installed an SSL certificate, you should create the canonical tags with ‘https’ tag. On the other hand, if you have not installed an SSL certificate on your website, you should create the canonical tags with ‘HTTP’ tag. Using the mixture of ‘https’ and ‘HTTP’ tags, you will create confusion for the search engines. As a result, you can’t get the required results for your website.
Only One Canonical Tag For Each Page
We are creating canonical tags because we want to save our website from the issues of duplicate content. If we are creating more than one canonical tag for one web page, it means that we are confusing the search engines. When Google receives more than one canonical tag for one web page, it will ignore all the canonical tags. As a result, you can save your website from the issue of duplicate content.
Use Self-Referential Canonical Tags
Google’s John Mueller has also stated the implementation of the canonical tags. According to him, you should use self-referential canonical tags. In the case of the self-referential canonical tags, we have to use the exact URL of a web page. The self-referential tag of a web page points itself. If you are using modern CMS, you don’t need to create self-referential canonical tags. The modern CMS automatically creates the self-referential canonical tags. To utilize this essential function of the CMS, you will have to ensure your developer’s hardcore. Without the developer’s hardcore, you can’t avail of this opportunity.
Avoid Mixed Signals
Most of the SEO professionals also make the mistake of mixed signals on their websites. They should also avoid this mistake. For example, if you want to create a canonical tag for ‘A’ webpage and you have provided the information on the ‘B’ web page. Similarly, you have provided the information on the web page ‘A’ instead of the web page ‘B.’ This thing will create confusion for the search engines. You should also avoid the creation of the chain of the canonical tags on your website. If you create the chain of the canonical tags on your website, you are also forcing the search engines to make bad choices. The best way to avoid mixed signals is to send clear signals to the search engines. The only way to send clear signals to the search engines is to use self-referential canonical tags on your website.