Video marketing tactics are not new. They have been around for some time and evolving steadily decade by decade. 85% of the marketers say that video is an effective way to gather the public’s attention online.
So it’s obvious that rather than debating why videos are important, we should focus on how videos can be used effectively by playing around styles.
Animated explainer videos are quite in demand as brands try to produce them to inspire the audience globally.
What is an Explainer Video?
Explainer videos are short, brief, and precise videos produced to explain a brand, product, or service. They are a source of making things more understandable through exciting visuals and animations.
Animated explainer videos follow a definite line of action and procedure, which includes;
7 Best Animated Explainer Video Styles
The idea of animated explainer videos has diversified with time. Now we have different styles that are suitable for various purposes.
Let’s discuss 7 best-animated explainer video styles that are in trend:
- 2D Animations
The 2D animation explainer videos are used to describe commercials, advertisements, and services through means of animated 2D characters and visuals.
All the characters shaped are in 2 dimensions in height and width to create a cartoon effect. Most companies use 2D animation videos to develop an intriguing story to describe best the services or products they offer.
In this way, they capture a handful of audiences and build a reputation that can sustain for a long time.
Creating 2D animation explainer videos can give you a good ROI as it has the power to spellbound the viewers, so they become your permanent subscribers.
- Whiteboard Animations
As the name suggests, whiteboard animation contains black and white characters and texts often interpreted as drawings on a simple whiteboard. These videos may include a voiceover in the background that narrates the storyline.
These types of videos are gaining attention across the globe as they give the audience an old-school feeling. Most people prefer to watch whiteboard animation as they impart a clear understanding of a product or brand without any complication.
Whiteboard animations also tell us a story in a comical way with sketches of characters without much detailing. It’s like crafting your story in a simple yet enchanting way.
- Kinetic Typography
Kinetic typography by name seems to be a hard term, but it is a simple explainer video that uses words or sentences to convey a brand’s specific message.
You must have seen tons of examples of these types of videos especially used by brands more frequently.
They can extend up to a minute or be precise, 20 secs. The main essence of having kinetic typography is to translate your brand’s message to inspire your audience to look up to your product. It possesses the power to change people’s mindsets about the services.
In short, Kinetic typography videos are vital to creating trust-building between customers and the brand.
Infographic videos are used to represent facts and research through means of graphs and histograms.
They illustrate numbers and statistics with exciting visuals and animations. Many research departments in a brand use Infographic videos to present their piece of research.
They are best in making your audience go crazy about your product through substantial facts and figures.
- 3D Animations
3D animations are a common type of explainer video that many businesses use.
These types of videos use 3-dimensional characters and images to describe a specific story that can be related to your brand.
Most businesses prefer to use 3D animations to enchant the audience as it’s more appealing than making a 2D or whiteboard animation video.
Although 3D animations are costly, they are worth the money spent. They can go viral in no time if crafted perfectly.
- Commercial Videos
Commercial videos are used for advertisement purposes. They are used primarily for mainstream television and web ads. Although these types of videos are not new, their relevance is still important nowadays.
Most of the brands use commercial videos to create awareness or announce their new services to educate them about it.
Usually, these videos are short and precise, delivering the main essence in a few seconds so the audience can digest your piece of content. If your brand is looking to catch viewers’ eye, we recommend you to go for short commercials to leave a mark at the first look.
- Motion Graphics
Motion Graphics is another best-animated explainer video production type. It portrays characters and animations in a more serious tone, unlike 3D animation videos. Many research-oriented businesses use these videos to explain certain phenomena or concepts that the audience needs to understand.
Nowadays, they are in trend as many companies create motion graphics to highlight the essence of what they are known for.
Well, these are the 7 best explainer video styles that you use for your business to make it more enthralling.
Define your scope and understand what video will fulfill your purpose effectively. The sit back and watch the magic happen.