Ever since the internet was made available for public use in the mid-90s, it has slowly and steadily intricate itself in our lives that extricating it is next to impossible.
Checking your social media handles;
Replying to work emails;
Reading about the current happenings in the world;
And even watching movies and a TV series on Netflix;
All of these would not be a possibility without the internet.
From 5-year-old children to a 105-year-old man, nobody can stay away from the web. Life without the internet would be boring, dull, and colourless.
The internet has been such a marvelous creation that even the business world knows that it is vital for its growth.
One way of using the internet is by developing a website for your business. All the leading brands in the world, be it H&M or Burberry, and have a website.
Facebook, the leader of social media, purely makes its billions through its app and the website.
Kylie Cosmetics, a billion-dollar company, also became a household name through its website, it does not have a real store, and it is not available in Sephora.
So, there must be some efficacious features to become common among the successful names in the business.
Can this mean that a struggling business that had to take doorstep loans for bad credit, because it was its only saviour, to support its business can change its fate through a website?
Let us try to figure out if that is the case.
More Exposure with Business Website
Exposure technically means to be exposed to something; Google would most likely quote radiation exposure as an example.
However, exposure can have a positive connotation as well.
I left England to pursue a job in Singapore to gain more exposure.
What kind of exposure do you think this would be? Positive, I am sure.
So, through a website, you can make your business’ presence more full. More people are bound to know about it, and your business is going to flourish more.
If you only have a store, then the amount of exposure or number of customers would be limited to how many cross your street in a day. Through a website, you can sell to people who are sitting in their homes.
You would never be able to do it without a website.
More Information about your Business
A website is like a gateway to your business’ soul. I am metaphorical if you have not already caught it.
By the business’ soul, I am everything that the business is about, and everything it plans to be is portrayed in fine print on the website for every visitor to see.
The kind of services you provide;
The kind of materials you use;
The kinds of pricing you have;
Every tiny detail about your business will be shown on your website.
Your website can also boast that your business is vegan and cruelty-free; this is a detail that would attract the customer at a higher level than any other.
The offers for sale, discounts, and buy one to get one free on the home page are also quite appealing to the visitor.
This kind of information would be difficult to spread through just a store.
If you hire a web developing company to make your website for you, you can benefit the most. These companies know the finer details that can make the website experience user friendly and so compelling that you click on the buy now tab.
More Satisfied Consumers
Customer satisfaction is immensely crucial if a business wants to succeed in the present, highly competitive scenario.
Today a business will never only try to get more customers; its ultimate goal is to retain the customers he is acquiring.
It can only be done through if the customer finds the shopping experience satisfying with you and your business. A bad experience will never want help in retaining customers.
So, your website can help in doing the same.
By providing an easy user interface;
By providing the option of returning or exchanging the purchased item;
By refunding the returns sooner than your competitors;
By allowing the customers to come in contact with you as to when they want to;
By replying to their grievances and converting them to joyful experiences;
By doing all of these, no customer would ever want to shop anywhere else, and you would have a high proportion of a loyal customer base, all because of a website.
In the end, I want to say that a website can do wonders for your business. It can genuinely change the way your future will look. Add social media into the mix, and you will have a formidable blend that cannot be defeated by any force.
So, to answer the question I asked in the title, I do feel that the internet and its consequent help in website development have made businesses flourish more than ever could.
The possibility of someone sitting in Liverpool buying a product available in Edinburg was shocking when it was first introduced. However, now the impossibility of such buying will be a bigger shock to our systems.